Colors reveal much about a brand’s character, intentions and values. As cultural meanings shift with trends, selecting a brand color is much like choosing an outfit: one dominant color to represent the core identity, complemented by an accent and a neutral tone for balance and emphasis. Explore how the insurance industry approaches colors.
The color spectrum of the websites of the world’s leading insurance brands is diverse, spanning the entire palette from muted shades to neutral tones and vibrant colors.
Neutrals
Vivid colors
While their logos predominantly use blue, insurance brands’ overall designs are more vibrant, incorporating nearly every color except pink.
Accent colors play a significant role in color distribution. Although blue is the predominant primary brand color in the industry, websites showcase a variety of shades, particularly in the backgrounds of key components and call-to-action buttons.
AIA
AIG
Allianz
Allstate
Aviva
AXA
Canada Life
China Life Insurance
Chubb
CPIC
GEICO
Generali Group
LIC
Manulife
Metlife
Munich Re
PICC
Ping An
Poste Italiane
Prudential Pic
Prudential US
Swiss Re
Travelers
Zurich
Discover the colors of all 24 brands analyzed.