Branding is all about differentiation. Discover a data platform that analyzes key international players across five industries to identify the most commonly used brand codes. Quantified differences and similarities illustrate how data can help guide strategic brand management decisions.
Developed by
Airline
Apparel
Pharma
Insurance
German 🍻 Beer
Branding is all about intentional differentiation that makes you seen, recognized and valued; trusted, loved and liked. In today’s fast-paced digital attention economy, branding is more critical than ever.
Yet while the need to stand out grows, brand codes are becoming increasingly uniform. Regularized.
How to stand out? We love gut feeling, but we love it even more when it’s informed by facts. So as a guide, we developed The Regular Brand. Showing you exactly where brand identities follow the norm and where they dare to be different is what we do.
Combining the depth of big data with the power of advanced analytical tools, The Regular Brand continually collects brand data points from the most valuable brands per industry – fonts, imagery, colors, logos, values and more – then ranks them according to frequency of use and ultimately reveals the “most regular brand.” So that yours can be anything but.