To help you break through the noise

Why did we build it?

Branding is about standing out, yet too many brands end up looking the same. In today’s digital world, being unique is essential. We noticed there was no tool to systematically analyze brand identity within specific industries. The Regular Brand was created to help brands see where they stand and identify opportunities to truly differentiate.

Data reveals where you stand

How does it work?

The Regular Brand collects brand data from thousands of websites, analyzing their core elements. Using advanced methods like semantic analysis with LLMs, cluster analysis, and generative AI for data interpretation and visualization, it provides a snapshot of the current industry standards and shows how brands align or diverge from them. Quantify similarities. Qualify differentiation.

Insights that set you apart

What is in it for you?

Imagine having the power to make informed, data-driven decisions about your brand’s identity. No more guessing or relying on intuition alone. It’s about being different by choice, not chance, and making your brand more recognizable, trusted and loved. Curious to learn more or explore how this could work for your brand? Let’s connect!
Meet the team

Big ideas need strong partnerships. That’s why KMS TEAM and bakdata joined forces. With creativity and tech expertise combined, we’re turning vision into reality.

About KMS TEAM

KMS TEAM is a strategy and design agency dedicated to building long-lasting relationships that unlock potential and drive growth, creating value for all involved. With sound judgment, fresh ideas and the right technology, we excel at revitalizing brands, products and ventures from concept to launch – ensuring lasting impact. This is where we shine:

Inno­vation. We mix research, tech and business to fast-track expansion into new opportunities.

Brand Strategy and Design. We craft bespoke identities for consistent, engaging brand experiences.

Product Design. We build exceptional applications, tools and services to elevate the brand experience.

Change Management. We ensure change resonates both within and outside the company, whether through visual identities, user experiences or brand management tools.

About bakdata

We are a technology company with strong expertise in data streaming, artificial intelligence and digital transformation. We push the limits of data processing and analysis with AI-powered open-source software that transforms complex live data into actionable insights – boosting data-driven decision-making, increasing efficiency and driving profitability.Our scalable solutions empower industries such as finance, healthcare, insurance and pharma. We provide full support – from strategy and implementation to reliable cloud operation.Committed to agility, customer focus and passion for innovation, bakdata is shaping the future of live data engineering.

Get your individual
industry report

If you have specific needs regarding brands or an industry, just get in touch, and we can discuss creating a customized report for you.

What can we do for you?

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