Colors reveal much about a brand’s character, intentions and values. As cultural meanings shift with trends, selecting a brand color is much like choosing an outfit: one dominant color to represent the core identity, complemented by an accent and a neutral tone for balance and emphasis. Explore how the airline industry approaches colors.
The color spectrum of the websites of the world’s leading airline brands often features a muted palette of blues, accented by touches of yellow, brown, red or rose.
Neutrals
Vivid colors
For reasons that may be obvious or not, green is a rarely chosen color in airline branding.
Most of the brands feature one dominant primary color enhancing orientation and brand recognition, online and offline. This is particularly important given the multi-touchpoint, multi-brand customer journey from booking and flying to engaging in activities at the destination.
Air Canada
Air China
Air France
Alaska Airlines
American Airlines
ANA
British Airways
China Eastern
China Southern
Delta
Easyjet
Emirates
Japan Airlines
Jetblue
KLM
Korean Air
LATAM Airlines
Lufthansa
Qantas
Qatar Airways
Ryanair
Singapore Airlines
Southwest Airlines
Turkish Airlines
United Airlines
Discover the colors of all 25 brands analyzed.