There are countless logos out there, but only a few are truly exceptional. The best blend concept, uniqueness and instant recognition. A great logo requires thoughtful choices of font, icon and colour. Done well, the logo tells a brand's story in the most concise and compelling way possible.
Most major airline brands opt for a design that is bold yet classic. Their typical logo features a blue and red word mark in an all-caps format, accompanied by a picture mark. The choice of a sans serif typeface is common, giving the logos a clean and modern appearance. This consistent style helps establish a recognizable and professional image across the industry.
An iconic world: There is hardly an airline brand without a recognizable symbol to brand livery, crew uniforms and websites. Word/picture marks heavily dominate the airline industry, yet no airline brand has dared to drop its word mark entirely.
Bold, yet clear: Capital letter logos and those with sans serif typeface dominate the airline industry (72% and 68% respectively).
capital
lowercase
mixed
serif
sans serif
other
Shades of blue and a little red: Nearly 80% of airline brands use blue and/or red in their logo – shades that stand for confidence, power, reliability and trust. Singapore Airlines and Easyjet stand out with orange as their main color.
0%
20%
40%
60%
80%
100%
ANA
Air Canada
Air China
Air France
Alaska Airlines
American Airlines
British Airways
China Eastern
China Southern
Delta
Easyjet
Emirates
LATAM Airlines
Lufthansa
Japan Airlines
Jetblue
KLM
Korean Air
Qatar Airways
Qantas
Ryanair
Singapore Airlines
Southwest Airlines
Turkish Airlines
United Airlines
A highly color-coded logo world: Among the five industries considered, only the apparel industry is more uniform when it comes to logo color.
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