Colors reveal much about a brand’s character, intentions and values. As cultural meanings shift with trends, selecting a brand color is much like choosing an outfit: one dominant color to represent the core identity, complemented by an accent and a neutral tone for balance and emphasis. Explore how the apparel industry approaches colors.
The color spectrum of the websites of the world’s leading apparel brands is diverse, spanning the entire palette from neutral tones to vibrant and muted shades.
Neutrals
Vivid colors
While their logos predominantly use black, apparel brands’ overall designs incorporate nearly every color except pink.
Color schemes are predominantly neutral, with vivid colors primarily reserved for backgrounds of key website components and call-to-action buttons.
Adidas
Armani
Burberry
Cartier
Chanel
Chow Tai Fook
Coach
Dior
Gucci
H&M
Hermes
Louis Vuitton
Lululemon
Nike
Omega
Prada
Puma
Ralph Lauren
Ray Ban
Rolex
Tiffany & Co
UNIQLO
Victorias Secret
Yves Saint Laurent
Zara
Discover the colors of all 25 brands analyzed.