Alongside icons and pictograms, letters are the most fundamental form of visual content. For brands, typography serves as a powerful tool for differentiation, with type design being a specialized craft that shapes the character of every arc, stroke and angle. Explore how the apparel industry approaches typography.
Custom fonts are standard in the apparel industry, with over 90% of the text on leading apparel websites using them to enhance brand uniqueness.
Custom font
91%
Standard font
9%
Low frills: 72% of the text on leading apparel websites uses sans serif fonts for headlines and body copy.
Size matters? The apparel industry seems to favor a minimalist approach with rather small type sizes on their global websites. However, two major brands, Omega and Rolex, set themselves apart by using noticeably larger H2 and H3 headings, in line with their bold and confident overall appearance.
Headline 1
20px
Headline 2
16px
Headline 3
14px
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14px
16px
0px
20px
40px
60px
80px
100px
H1
H2
H3
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Button