Colors reveal much about a brand’s character, intentions and values. As cultural meanings shift with trends, selecting a brand color is much like choosing an outfit: one dominant color to represent the core identity, complemented by an accent and a neutral tone for balance and emphasis. Explore how German beer brands approach colors.
The color spectrum of German beer brand websites often features a muted palette of blues, greens, yellows and browns.
Neutrals
Vivid colors
All nature-associated colors are already in use, with pink being the exception.
Color distribution primarily revolves around the brands’ primary colors, typically complemented by an additional accent color for key components and call-to-action elements.
Astra
Becks
Berliner Pilsner
Bitburger
Carlsberg
DAB
Diebels
Duckstein
Feldschloesschen
Frankfurter Brauhaus
Franziskaner
Fuerstenberg
Gilde
Grevensteiner
Hasseroeder
Hoepfner
Holsten
Jever
Koestritzer
Krombacher
Kulmbacher
Licher
Loewenbraeu
Luebzer
Oettinger
Paulaner
Radeberger
Schmucker
Veltins
Warsteiner
Wernesgruener
Discover the colors of all 31 brands analyzed.