There are countless logos out there, but only a few are truly exceptional. The best blend concept, uniqueness and instant recognition. A great logo requires thoughtful choices of font, icon and colour. Done well, the logo tells a brand's story in the most concise and compelling way possible.
The typical German beer logo is a word/picture mark combining uppercase and lowercase letters, often featuring serif or Fraktur typefaces, reflecting the traditional values and craftsmanship associated with German brewing heritage. Picture marks frequently feature symbols of heraldry or elements from coats of arms.
A world of emblems and coats of arms to represent tradition and craftsmanship: 58% combine such a symbol with their word mark, while 29% rely on it entirely.
Logo lettering is quite classic: 39% of German beer brands decided on an all-caps logo, while 48% use mixed-type logos. The font choice is notable: 81% of brands use serif fonts or even Fraktur-style typefaces in their logos to represent tradition and craftsmanship (serif: 32%, other: 49%).
capital
lowercase
mixed
serif
sans serif
other
Natural colors for a natural product: Logo colors used in the beer market are significantly warmer and closer to nature than in other industries. Almost one in three brands uses green, brown or gold in their logo (35.4%).
0%
20%
40%
60%
80%
100%
Astra
Becks
Berliner Pilsner
Bitburger
Carlsberg
DAB
Diebels
Duckstein
Feldschloesschen
Frankfurter Brauhaus
Franziskaner
Fuerstenberg
Gilde
Grevensteiner
Hasseroeder
Hoepfner
Holsten
Jever
Koestritzer
Krombacher
Kulmbacher
Licher
Loewenbraeu
Luebzer
Oettinger
Paulaner
Radeberger
Schmucker
Veltins
Warsteiner
Wernesgruener
Brands usually use a range of colors in their logos, with a generally harmonious, muted palette and a preference for monochromatic schemes accented by subtle highlights.
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