Alongside icons and pictograms, letters are the most fundamental form of visual content. For brands, typography serves as a powerful tool for differentiation, with type design being a specialized craft that shapes the character of every arc, stroke and angle. Explore how German beer brands approach typography.
Custom fonts are an underused differentiator in the German beer industry, with only 61% of text on reviewed websites featuring brand-specific fonts. Unsurprisingly, it’s mainly the larger brands that can afford this level of customization.
Custom font
61%
Standard font
39%
Low frills: 74% of the text on German beer websites uses sans serif fonts for headlines and body copy.
Headline type sizes vary leading to a rather diverse overall appearance among German beer websites.
Headline 1
32px
Headline 2
28px
Headline 3
19px
Copy
17.92px
16px
0px
20px
40px
60px
80px
100px
H1
H2
H3
Copy
Button