Colors reveal much about a brand’s character, intentions and values. As cultural meanings shift with trends, selecting a brand color is much like choosing an outfit: one dominant color to represent the core identity, complemented by an accent and a neutral tone for balance and emphasis. Explore how the pharma industry approaches colors.
The color spectrum of the websites of the world’s leading pharma brands is diverse, spanning the entire palette from muted shades to neutral tones and vibrant colors.
Neutrals
Vivid colors
Standing out through color is challenging in the pharmaceutical industry, as nearly every color is already associated with at least one major brand.
A varied approach to color distribution is evident: While some brands rely on a single dominant primary color, others, like Merck, incorporate a multi-color brand scheme across fonts, backgrounds, illustrative elements and other key components.
AbbVie
Amgen
Astellas
AstraZeneca
Bayer
Biogen
Bristol Myers Squibb
CSL
Gilead
GSK
Guangzhou
Johnson & Johnson
Lilly
Merck & Co
Merck KGaA
Novartis
Novo Nordisk
Pfizer
Roche
Sanofi
Sinopharm
SPH
Takeda
Teva
Discover the colors of all 24 brands analyzed.